BLUSH
SOFTWARE
Illustrator, Photoshop
VIBE
Fresh, Feminine, Sophisticated and Easy
Nostalgia makes everything taste better, including life!
Inspired by a childhood favorite my mom gave me after school to beat the heat, I created Blush, a rose spritzer beverage. Designed for the summer, Blush is an easy, refreshing drink that combines the delightful taste of fruits with the aroma and benefits of Indian rose, and just the right amount of zest to keep your energy up. This brand captures the essence of nostalgia and summer bliss, offering a sophisticated yet simple way to stay refreshed and cool during the hot months.
BRAND STORY
Growing up in South Asia, "Rooh Afza" was a staple rose syrup, enjoyed by many children, including myself, either with milk or water and a squeeze of lemon, after school during the hot months. Drawing inspiration from this cherished memory, I sought to incorporate a familiar and beloved flavor into my beverage brand.
Blush, a rose spritzer, was born out of this nostalgia. The Indian rose palette, known for its fresh and aromatic qualities, serves as the foundation of this brand. Through research, I discovered the herbal benefits of the Indian rose, particularly its ability to keep the body cool and prevent dehydration.
Blush is a sophisticated beverage designed for the summer. It combines the delightful taste of Indian rose with refreshing flavor combinations such as mango, watermelon, and coconut water, all inspired by popular Indian ingredients. It includes just a hint of alcohol to keep things light and enjoyable, giving you the perfect blush cheeks. Each flavor combination is crafted with ingredients that are good for you, making Blush a quick and easy refreshment for the modern woman.
Blush is a celebration of health, flavor, and sophistication—perfect for the new wave of women.
TYPOGRAPHY
ANTONIO.
Used to create custom typeface for the brand logotype.
A sans-serif typeface balances rounded and geometric edges, achieving a bold yet clean aesthetic for the brand. This contrast brings perfect balance to our brand's concept, blending feminine elegance with a modern and sophisticated voice.
VISUAL SYSTEM
The color palette blends peach and pink hues inspired by the diverse shades of roses, directly reflecting our brand's story.
This color system establishes rules for how each color interacts, ensuring a cohesive palette that distinguishes our brand and enhances recognition.
#F6BEB2
#F58A79
#F17A89
#D94C81
.png)
.png)
EAGER TO MEET YOU!
Send me a hey at design.anukriti@gmail.com
