FLIGHT TO EVEREST

SOFTWARE

ProCreate, Illustrator and Photoshop

We all know Nepal as the home of Everest, and those who have visited remember it for its warm people, delicious momos, and breathtaking views. However, few recall their experience at Tribhuvan International Airport due to its lack of a distinctive identity. To address this, I aimed to create a new identity for Nepal's international airport in Kathmandu—one that embodies the country's deeply rooted cultural and traditional values while incorporating a modern, simplistic touch reflective of its essence.

This dynamic identity leverages the IATA station code "TIA" and is designed to be adaptable and responsive across various applications and contexts. The final design bridges Nepal's historical richness with contemporary aesthetics, providing a cohesive and recognizable visual presence for Tribhuvan International Airport.

PROCESS

This initial iteration of the TIA logo mark was created by drawing visual cues from the collage. By piecing these elements together, I aimed to develop a logo that in a way resembled Nepal.

This collage served as an initial step in gathering my thoughts and creating a visual inventory of what makes Nepal stand out. Given that Nepal's culture plays a significant role in shaping its identity, I focused my list on cultural elements.

Although I appreciated this cleaner and more refined version of the initial iteration as a logo, I realized it lacked flexibility for various applications and appeared somewhat confusing and complicated from a distance.

This is the final logo I chose. It is clean, simple, and modern, yet distinctly representative of Nepal.

These symbols are associated with Hindu and Buddhist deities, reflecting Nepal's religious diversity. With its adaptability to different conditions, this logo is not only recognizable but also flexible and dynamic.

This logo captures Nepal's unique dichotomies: a country that follows both Hinduism and Buddhism, a land of towering mountains and lowlands, and so forth.

The design visually resembles Buddha's eyes and the "chandra bindu" from "OM." Additionally, the circle in the center represents the sun and the moon from the country's flag, symbolizing hope, prosperity, and Nepal's longevity.

FINAL LOGO

LOGO VARIATIONS

Tribhuvan Int'l Airport

त्रिभुवन अंतराष्ट्रीय विमानस्थल

LOGO CONDITIONS

#A93023

#262D71

I borrowed this color palette from Nepal's flag, which carries deep cultural and historical significance.

- Crimson symbolizes bravery, courage, and the spirit of sacrifice. In Nepalese traditions, red represents power, vitality, and auspiciousness, and it is also the color of the national flower, the rhododendron.

- White represents the snow-covered mountains.

- Blue symbolizes peace and harmony, reflecting the serene nature of the Nepalese people and their cultural associations with protection and tranquility.

Together, these colors signify the unity and harmony among Nepal's diverse communities and cultures.